Introduction:
Studies done in the market place are showing that a large number of Mortgage and Real Estate professionals are seeking out Home Based Business opportunities. It is understandably going on the recent real estate crash and especially the sanctions that have been put in place regarding obtaining a mortgage and more so conducting a refinance at this time. Properties state wide have went down in price, which means that home owners are tending to sit tight at this time in relation to selling their property. The backlash of that is more and more realtors have no work and as both sets of individuals are of an entrepreneurial mindset they are delving into the Home Based Business arena but the question is why?
The Home Based Business Arena
So why the Home Based Business industry is the question posed? Both parties highlighted the ability to be working on their own and being responsible for earning their own salary. The opportunity to work from their own home office 100% of the time and never have to attend an office meetings as most home based business meetings are done over the telephone or the Internet. The most powerful statement that came from both sides was in certain Network Marketing businesses once you where qualified you where qualified for life and you did not have to pass up commissions on every deal that you closed. The very thought of being in the top income earning bracket after passing up two training sales in one particular Networking Company that was viewed seemed a breeze to most of the individuals interviewed. Actually, many could not believe that you only had to qualify one time and you where on an equal playing field from a commission prospective with the top leaders in that particular Company.
The Difference
There was however a slight difference of opinion in that most mortgage reps be it either brokers or loan officers tended to sway more towards the network marketing side of an internet home based business as for more realtors went for a typical MLM type business. On reflection it seemed that in the realtor world there tends to be more layers involved when conducting the business of listing and selling houses and the study identified the realtors felt the need for a more layered structure of support hence the swaying towards a MLM opportunity. Mortgage reps however, where more at ease with autonomy that was available to them in a network-marketing arena.
Marketing Locally
On posing the question to both sides about how they would attract people to their new venture both sources immediately looked at targeting their peers in their respective businesses due to the fact that there was a lot of people on both sides that where no longer in the business anymore. The mortgage reps seemed to be at an advantage here in that they communicated with other mortgage reps state wide due to the fact that lenders in the business are spread across the whole of the US. Realtors however tended to be totally localized.
Marketing Internationally
When the question was posed about advertising on the Internet? The point brought out that most internet businesses are International and that you can sell practically to anyone in any country as long as the company you where involved with where active within that country, the response was breathtaking. Both parties posed the same questions, which was how much does advertising cost on the Internet? How do you advertise online? Is it easy? How do you know when someone contacts you? There were a string of other questions, which brings out a great point in closing out on this article. For some strange reason most people who start an online internet business tend to open up the business first before getting educated in online marketing. Unlike any other professional they open up a business after they are qualified. Admittedly, its not difficult to get educated on all aspects of marketing online however, it is a source that must be obtained to be super successful in an online Internet Business.
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